Problem: Zipps Liquor was facing a significant challenge in their online presence. Despite having a larger offering and geographical presence, Zipps was being outranked by all their competitors, and was not ranking for any keywords. As a result, Zipps Liquor was losing out on a significant portion of its potential customers.

Solution: Pivotal Point Marketing stepped in to help the retail chain. The first step was to completely overhaul Zipps Liquor’s website, starting with a fresh layout and design, making it more user-friendly, and optimizing it for search engines. After the website overhaul, Pivotal Point Marketing launched a content campaign, creating high-quality, informative, and engaging content that resonated with the target audience. Finally, Pivotal Point Marketing implemented a comprehensive digital marketing and SEO strategy, including keyword research, on-page optimization, link building, and local listings.

Outcome: The results of Pivotal Point Marketing’s efforts were remarkable. In just six months, the retail chain went from not ranking for any keywords to ranking for over 20k organic keywords at the close of project. Zipps Liquor now outranks its competitors in nearly all locations, and its online presence has significantly improved. As a result, Zipps Liquor has seen a massive increase in website traffic, leads, and sales.

Lessons Learned: The case study demonstrates the importance of having a robust SEO strategy in place for businesses of all sizes. It is essential to optimize your website for search engines, create high-quality content, and build high-quality backlinks to rank well in search engine results pages. Additionally, businesses must monitor their online presence regularly and make necessary adjustments to stay competitive.

Future Recommendations: To continue improving its online presence, Zipps Liquor’s retail chain should continue to focus on creating high-quality content that resonates with its target audience. Additionally, Zipps Liquor should monitor its online reputation, respond to customer reviews promptly, and maintain an active presence on social media. Finally, the retail chain should stay up-to-date with the latest SEO trends and algorithm updates to ensure that its website remains optimized for search engines.