Unlocking the Power of Personalization: Strategies for Hyper-Targeted Marketing

In today’s fast-paced digital landscape, businesses strive to connect with their target audience on a deeper level. One of the most effective ways to achieve this is through hyper-targeted marketing strategies that revolve around personalization. By tailoring marketing efforts to meet individual customers’ unique needs and preferences, businesses can strengthen customer relationships, improve conversion rates, and drive overall success. In […]

Mens Grooming Products & Brand Case Study

Company/Brand Name: Derm Dude™ |  Beard, Tattoo & Mens Skincare Products Industry: E-commerce Product/Services: Shopify Mgmt. SEO, Digital Marketing Project Start Date: Jan 2022 SEO Focused Web Design, Web Development, Local SEO + Digital Marketing Strategy & Implementation Background DermDude is a new skincare brand that offers a range of all-natural and organic products for men. The brand’s website was […]

Language Translation Interpretation Services Case Study

Company/Brand Name: Leading Language Translation service (Name Withheld) Industry: Translation & Interpretation Services Product/Services: Web Design & Dev, Local SEO, Digital Marketing Project Start Date: June 2019 – Current SEO Focused Web Design, Web Development, Local SEO + Digital Marketing Strategy & Implementation Problem: This company is a translation and interpretation service provider whose goal was to generate quality leads […]

Unlock the Power of Landing Pages: How to Create a High-Converting Page that Delivers Results

As a digital marketing agency, we’ve had the privilege of working on countless landing pages for our clients. Some have been so impressive that they’ve exceeded their conversion goals, while others have left us scratching our heads, wondering what went wrong. Over the years, we’ve learned that creating a high-converting landing page isn’t just about following a formula or using […]

The Ultimate Guide to Creating Irresistible CTAs (Calls to Action)

Crafting compelling calls to action (CTAs) is a crucial part of any successful digital marketing campaign. At Pivotal Point Marketing, we have first-hand experience with the power of a well-crafted CTA. It’s not just about convincing your audience to take action, but also about creating a sense of urgency and exclusivity that motivates them to act quickly. We’ve seen the […]

Eventsfy Case Study

Company/Brand Name: Eventsfy Industry: Entertainment Product/Services: Directory listing platform providing access to details of local events across the United States Search Engine Optimization, Search Engine Marketing, Social Media Management Eventsfy.com is a Seattle based company with a website that provides a platform for discovering and promoting events across the United States. The website allows users to browse through a variety […]

Monarch Sober Homes Case Study

Company/Brand Name: Monarch Sober Homes Industry: SLE / Sober Living Homes + IOP Product/Services: Addiction Treatment Local SEO, On & off page SEO, Web Dev/Design, Social Media +Marketing Strategy Overview: Monarch Sober Homes is a California-based sober living home provider that has been serving the Sacramento, San Francisco, and Davis areas for years. In 2019, they opened their first Intensive […]

Linnea Lenkus Penalty Recovery Case Study

Company/Brand Name: Linnea Lenkus  |  Maternity Photography Industry: Photography Product/Services: Maternity & Portrait Photography Penalty Recovery, SEO Focused Web Design/Development, Local SEO + Digital Marketing Strategy & Implementation Linnea Lenkus – Penalty Recovery and SERPs Improvement Introduction: Linnea Lenkus is a renowned professional photographer based in Los Angeles, CA. Specializing in maternity, newborn, and family portraits, and has worked with many […]