Company/Brand Name: Zipps Liquor | Large Retail Chain with over 25 locations. Industry: Retail Chain Liquor Store Product/Services: Web Design & Dev, Local SEO, Digital Marketing Project Start Date:May 2019 SEO Focused Web Design, Web Development, Local SEO + Digital Marketing Strategy & Implementation Problem: Zipps Liquor was facing a significant challenge in their online presence. Despite having a larger offering and geographical presence, Zipps […]
If you’re looking to take your business to the next level, a well-rounded digital marketing strategy is key. But with so many tactics and channels to choose from, it can be overwhelming to know where to start. In this article, we’ll cover the key elements of an effective digital marketing strategy and how to create one that will help launch […]
SEO (Search Engine Optimization) and Digital Marketing are often used interchangeably, but they are not the same thing. While SEO is a subset of Digital Marketing, it is just one component of a larger digital marketing strategy. Understanding the difference between the two can help businesses effectively allocate resources and maximize their online presence. What is SEO? SEO is the […]
When it comes to marketing your business, you have a few options: you can handle everything in-house, hire an individual freelancer, or work with a full-scale digital marketing agency. While all three options have their pros and cons, there are some compelling reasons why hiring a full-scale digital marketing agency is often the best choice for a well-rounded and long-lasting […]
When it comes to marketing and branding, you have two options: hire an individual or an agency. While both can get the job done, there are some compelling reasons why hiring an agency is the way to go. More expertise and resources. An agency has a team of professionals with a range of expertise and skills. This means you have […]
If you’re running an e-commerce website, you know that driving sales is a top priority. But with so much competition online, how can you make sure your website stands out in search results and attracts the right customers? The answer is search engine optimization (SEO). SEO is the process of optimizing your website to rank higher in search results and […]
Unbiased Reviews for Pivotal Point MarketingFortunately, companies no longer need to be convinced that they need digital marketing or SEO services to stay relevant in the online world. Those that are already engaged with such services are still around while the ones that didn’t are no longer with us. This surge of demand has made the field itself much more competitive, and it’s pushed […]