Need for Speed: How Website Speed Optimization Can Boost Your SEO Rankings and User Experience”

In today’s fast-paced digital world, website speed optimization has become an essential component of any successful digital strategy. Not only does a fast-loading website improve user experience, but it can also significantly boost your search engine rankings, resulting in increased website traffic and conversions. Here, at Pivotal Point Marketing, we have helped numerous clients optimize their website’s speed, resulting in […]

Lights, Camera, Conversion: How Video Marketing and YouTube Can Take Your Digital Strategy to the Next Level

At Pivotal Point Marketing, we know the power of video marketing and how it can transform a digital strategy. We’ve seen how this dynamic and engaging medium can help our clients achieve their goals by increasing brand awareness, generating leads, and driving sales. But what you might not know is that Google owns YouTube, and properly leveraging and optimizing your […]

SEO vs. Digital Marketing: Understanding the Difference

SEO (Search Engine Optimization) and Digital Marketing are often used interchangeably, but they are not the same thing. While SEO is a subset of Digital Marketing, it is just one component of a larger digital marketing strategy. Understanding the difference between the two can help businesses effectively allocate resources and maximize their online presence. What is SEO? SEO is the […]

The Benefits of Hiring a Full-Scale Digital Marketing Agency over an Individual

When it comes to marketing your business, you have a few options: you can handle everything in-house, hire an individual freelancer, or work with a full-scale digital marketing agency. While all three options have their pros and cons, there are some compelling reasons why hiring a full-scale digital marketing agency is often the best choice for a well-rounded and long-lasting […]

SEO for E-Commerce: Essential Tactics for Driving Sales

If you’re running an e-commerce website, you know that driving sales is a top priority. But with so much competition online, how can you make sure your website stands out in search results and attracts the right customers? The answer is search engine optimization (SEO). SEO is the process of optimizing your website to rank higher in search results and […]

The benefits of using long-tail keywords for SEO

When it comes to search engine optimization (SEO), it’s easy to get caught up in the race for short, competitive keywords. But if you want to drive more relevant traffic to your website and improve your search rankings, it’s worth considering the benefits of long-tail keywords. What are long-tail keywords, and how do they differ from short-tail keywords? Long-tail keywords […]

How to use local SEO to drive more traffic to your business

If you’re a local business looking to drive more traffic and sales, then local SEO is a must. Local SEO involves optimizing your online presence to rank higher in search results for searches related to your business’s location. Here’s how to use local SEO to drive more traffic to your business: Claim and optimize your Google My Business listing. Google […]