LANGUAGE SERVICES CASE STUDY

National Organic Growth Case Study

From 228 to 12,220 monthly organic users, a 53.6x increase, and monthly goal completions from 4 to 342. A national organic growth program for a language-services provider. Engagement 2019 to 2024.

Monthly Organic Users
0
Monthly Organic User Growth
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AcuTrans growth: monthly organic users 228 to 12,220 and goal completions 4 to 342 from June 2019 to March 2023; ranking keywords 152 to 10,704 by January 2024.
CASE STUDY

The Challenge

AcuTrans had two decades of legal, medical, and corporate translation expertise and a website that produced almost none of the business: 228 organic visitors a month, four goal completions, and 152 ranking keywords. National ambitions, local-sized footprint.

The Strategy

Pivotal Point Marketing connected technical SEO, search architecture, service and language pages, intent-led content, backlinks, local citations, and ongoing measurement into one organic growth program. The engagement paused for thirteen months during COVID at the client’s request; the growth below was built in about two and a half active years.

Project Transformation at a Glance

PRE VS. POST CAMPAIGN METRICS
Organic Users / Month
228 → 228
Goal Completions / Month
4 → 4
Ranking Keywords
152 → 152
Performance Metrics

The Velocity

Monthly organic users grew from 228 to 12,220 and monthly goal completions from four to 342. At peak, Google Search Console recorded 1.46 million impressions and 11,513 clicks in a single month.

53.6x

Monthly Organic Users

85.5x

Goal Completions

1.46M
Peak Monthly Impressions
SEO Performance & Analysis

Organic Search Visibility Expanded

Ranking keywords grew from 152 to 10,704, and top-ten keywords from 5 to 650. Commercial-intent terms reached the top of the results, including #1 for “medical document translation services,” held for a full year.

AcuTrans growth: monthly organic users 228 to 12,220 and goal completions 4 to 342 from June 2019 to March 2023; ranking keywords 152 to 10,704 by January 2024.

Monthly organic users grew 53.6x, goal completions 85.5x, and the ranking footprint roughly 70x, in about two and a half active years.

Ready to Scale Your Organic Growth?

Download the full AcuTrans case study for a deep dive into our methodology.