Overview: Monarch Sober Homes is a California-based sober living home provider that has been serving the Sacramento, San Francisco, and Davis areas for years. In 2019, they opened their first Intensive Outpatient Program (IOP) treatment center. The organization’s goals included improving their local rank, establishing themselves as a top treatment option in Northern California, and securing multiple partnerships to expand their reach. To achieve these objectives, they collaborated with Marilyn Fricke of Pivotal Point Marketing.

Problem: Monarch Sober Homes’ online presence was in dire need of improvement. Their website was outdated, and their local SEO was lacking, resulting in low visibility and traffic. In addition, the organization needed to establish itself as a reputable and trustworthy treatment provider in a highly competitive industry.

Solution: PPM worked with Monarch Sober Homes to enhance their online presence through a variety of services, including web design, local SEO, social media management, and marketing strategy. The primary objectives were to improve their local rank, increase website traffic, and establish the organization as a top treatment option in Northern California.

Local SEO: To improve their local SEO, we used a variety of tactics. She began by conducting a comprehensive audit of Monarch Sober Homes’ online presence to identify opportunities for improvement. This included optimizing their Google My Business listing, creating and optimizing local landing pages, and building local citations across relevant directories. She also leveraged customer reviews to improve Monarch Sober Homes’ online reputation.

Web Design: We completely redesigned Monarch Sober Homes’ website using WordPress, making it more modern, user-friendly, and mobile-responsive. The new site included updated content, high-quality images, and clear calls-to-action. She also designed a separate mobile site to ensure an optimal user experience for mobile visitors.

Social Media: We ran Monarch Sober Homes’ social media campaigns, posting regular updates on Facebook, Twitter, and Instagram. She created a content calendar that included relevant industry news, inspirational quotes, and success stories. She also used social media to promote events and special offers.

Marketing Strategy: PPM developed a comprehensive marketing strategy to help Monarch Sober Homes establish itself as a top treatment option in Northern California. This included identifying and partnering with other treatment providers, hosting events and workshops, and leveraging content marketing to educate and engage potential clients.

Results: As a result of our efforts, Monarch Sober Homes saw significant improvements in their online presence and reputation. Their local SEO improved, resulting in increased visibility and traffic. The organization’s new website and mobile site were well-received by visitors and led to increased engagement and conversions. Their social media presence was also greatly improved, resulting in increased engagement and followers. Finally, the comprehensive marketing strategy led to multiple partnerships and helped establish Monarch Sober Homes as a top treatment option in Northern California.

Conclusion: Through a combination of local SEO, web design, social media, and marketing strategy, Monarch Sober Homes was able to greatly improve their online presence and reputation. Pivotal Point Marketing’s efforts resulted in increased visibility, traffic, and partnerships, ultimately establishing Monarch Sober Homes as a top treatment option in Northern California.