Mens Grooming Products & Brand Case Study


Company/Brand Name: 
Derm Dude™ |  Beard, Tattoo & Mens Skincare Products 


Shopify Mgmt. SEO, Digital Marketing

Project Start Date:
Jan 2022

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SEO Focused Web Design, Web Development, Local SEO + Digital Marketing Strategy & Implementation 

DermDude is a new skincare brand that offers a range of all-natural and organic products for men. The brand’s website was launched in October 2021 on Shopify, but it struggled to gain visibility and attract organic traffic from search engines. In January 2022, DermDude hired Kevin Stewart of Pivotal Point Marketing to improve their SEO and boost their online presence.

Pivotal Point Marketing’s primary goal was to increase DermDude’s organic search visibility, attract more qualified traffic to the site, and ultimately drive more sales. The specific objectives included:
  • Improve the site’s keyword rankings for relevant search terms
  • Increase organic search impressions and clicks
  • Improve the site’s overall search engine visibility and authority

Pivotal Point Marketing started with a comprehensive SEO audit of DermDude’s website to identify areas of improvement and opportunities for growth. Based on the audit findings, they developed a customized SEO strategy that included the following tactics:

  • Conducting extensive keyword research to identify the most relevant and high-traffic keywords for DermDude’s target audience
  • Optimizing the site’s on-page elements, including title tags, meta descriptions, headers, and content, to target the identified keywords and improve relevance and user experience
  • Building high-quality backlinks from relevant and authoritative sites to boost the site’s domain authority and search engine rankings
  • Created on-site blog (Dude-Cave), generate blog topics, managed content creation and optimize blog content to target long-tail keywords and provide value to DermDude’s target audience
  • Setting up GSC and other paid tracking tools to track efforts and provide detailed weekly reporting.
Pivotal Point Marketing implemented the SEO strategy in phases, tracking and analyzing the results along the way to fine-tune their approach and maximize results.
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After just one year of working with Pivotal Point Marketing, DermDude achieved significant improvements in their SEO metrics and continue to be one of our loyal clients:
  • The site’s keyword rankings increased from 54 to over 11,000, including many top 10 rankings for highly competitive terms
  • The site’s daily organic search impressions increased from 100 to 50,000, a 50,000% increase
  • The site’s average daily organic clicks increased from 3 to  now over 1,000 daily, a 33,233% increase
  • The site’s domain authority and search engine visibility improved significantly, leading to increased brand awareness and customer engagement

Through a data-driven and comprehensive SEO strategy, Pivotal Point Marketing was able to help DermDude achieve significant growth in their online presence and search engine visibility. By identifying and targeting the right keywords, optimizing the site’s on-page elements and content, and building high-quality backlinks, Pivotal Point Marketing helped DermDude reach more potential customers and drive more sales. Today, DermDude continues to work with Pivotal Point Marketing to maintain and improve their SEO performance and overall online success.