Meet the Team

Introducing our Core Team: These are the names and faces you’ll grow familiar with as we move through various stages of your project. You’ll likely end up collaborating with these experts as we work closely with you to bring your vision to life. Each member of our team brings a unique set of skills and experience to the table, and together, form a cohesive unit dedicated to delivering the best possible results. Get to know them below and see for yourself why they’re the backbone of our success.


Marilyn Fricke

Marilyn Fricke - PPM Headshot
CEO / Founder
Marilyn Fricke is the founder and CEO of Pivotal Point Marketing, Born and raised in Seattle, WA; Marilyn has nearly 20 years of experience in marketing and has worked with a variety of businesses, from small startups to large corporations. Marilyn is known for her expertise in developing strategic marketing plans, creating effective digital campaigns, and helping businesses improve their online presence. She is also a speaker and educator, sharing her knowledge and insights on branding, social media, and content marketing. Whether you’re a small startup or a large corporation, she has the experience, knowledge, and expertise to help you develop and execute a winning marketing strategy that will take your business to the next level.

Kevin Stewart

Kevin Stewart of Pivotal Point Marketing
Founder / Lead SEO

Kevin Stewart is an integral part of the PPM team, serving as the head of SEO and bringing with him more than 12 years of experience as an SEO specialist and digital marketing strategist. In addition to being a Local SEO expert and Google Certified professional, he also crafts custom-tailored strategies that deliver maximum impact, and he is dedicated to continually assessing and tweaking those strategies to ensure that clients receive optimal results. Kevin’s expertise extends to all aspects of SEO, including technical analysis, metadata, social profiles, visibility, NAP citations, keyword analysis, SERPs positions, and competition. He also handles various aspects of digital marketing, from on and off-page SEO to social media, content creation, and online marketing, making him a valuable member of the team.


Haz Alaeddin


Haz is the Chief Operating Officer at Pivotal Point Marketing, Born and raised in Los Angeles, California; Haz brings close to a decade of hands-on experience in digital marketing. He leads effective digital campaigns that incorporate SEO and content marketing, leveraging his expertise in telecom, wireless communications, and technology to drive results for clients of all sizes. His ability to navigate tough situations and stay ahead of future trends make him a natural leader and valuable asset to the PPM team. He holds a degree in business administration with a focus on marketing and a certificate in digital marketing. Beyond his work with Pivotal Point Marketing, Haz co-founded Granted Radio, a podcast that provides artists with a platform to showcase their unique voices through content marketing and social media. 

Haley Springer

Haley Springer of Pivotal Point Marketing
Senior Director of Marketing

Haley Springer is a trailblazer in the world of branding and social media. With a decade of experience under her belt, she brings a wealth of knowledge and expertise to her role as Director of Branding and Social at Pivotal Point Marketing. Her keen eye for design and unwavering dedication to helping brands tell their unique stories has earned her a reputation as a rockstar at the agency. She’s also a skilled project manager, working tirelessly to ensure that every project she oversees runs smoothly from start to finish. Whether she’s managing teams or working directly with clients, Haley’s passion for excellence is evident in every aspect of her work. Her ability to deliver top-quality results on time and on budget is a testament to her unwavering commitment to her craft. 



Kari Stone

Kari Stone | PPM
Project Coordinator

Kari Stone is a passionate project coordinator with a knack for helping small businesses grow. With 8 years of experience, she has worked with clients from a variety of industries, bringing her expertise in project management to help them achieve their goals. Kari has been freelancing, working remotely, and traveling for 6 years, which has given her the opportunity to tackle challenges and thrive in adventurous environments. She began her career in the print world and has since transitioned to the digital realm, where she has excelled in managing projects across multiple channels. Kari brings a positive attitude and a can-do spirit to every project, ensuring that deliverables are met on time and with the highest quality.


Brinna Castle

Meet Brinna Castle, our social media marketing expert at Pivotal Point Marketing. With over five years of experience, Brinna specializes in Instagram and Facebook management and is passionate about making your brand stand out from the crowd. Brinna’s strengths are multifaceted and include graphic design, video editing, copywriting, hashtag research, and brand awareness. From creating eye-catching visuals to crafting engaging copy, Brinna has the skills and expertise to elevate your brand’s online presence. Outside of her work with PPM, Brinna is a talented real estate agent and has a passion for photography. With a focus on helping brands achieve their goals, Brinna’s ultimate aim is to ensure your social media accounts thrive, and your brand reaches the right audience.

Brinna Castle | PPM Social
Social Media

Cece Ledoux

Cece Ledoux - Pivotal Point Marketing
Social Growth

Cece Ledoux is a true TikTok guru, with a passion for helping brands grow their social media presence. Her skills in growth hacking are second to none, and she has a knack for crafting creative videos, infographics, and graphics that truly resonate with her clients’ target audiences. Cece’s dedication to her craft is evident in the long-lasting success of her campaigns, which always achieve outstanding results. With her finger on the pulse of all the latest trends in social media, Cece is a valuable asset to the Pivotal Point Marketing team, and her expertise helps our clients stay ahead of the curve. Whether she’s brainstorming new ideas or fine-tuning existing campaigns, Cece is always striving to take her clients to the next level.


Drew Blumenthal

Drew is our lead specialist in PPC advertising, offering his expertise to help companies navigate and thrive in the complex world of digital advertising. Drew takes a comprehensive approach to create, optimize, and target ads across major platforms such as Google (SEM), Facebook, Instagram, and LinkedIn. He invests time to understand each client’s target audience by analyzing their demographics, interests, and behaviors, in order to create ads that directly speak to their needs and pain points. Drew also implements Google Analytics and Facebook Pixel to measure and optimize for the right goals, whether it’s sales, leads, calls, or trials, ensuring that every ad campaign is tailored to maximize business growth.