Linnea Lenkus Penalty Recovery Case Study
Linnea Lenkus | Maternity Photography
Maternity & Portrait Photography
Penalty Recovery, SEO Focused Web Design/Development, Local SEO + Digital Marketing Strategy & Implementation
Linnea Lenkus – Penalty Recovery and SERPs Improvement
Introduction: Linnea Lenkus is a renowned professional photographer based in Los Angeles, CA. Specializing in maternity, newborn, and family portraits, and has worked with many high-profile celebrities such as Brook Shields, Tom Cruise, and more. Her website had been heavily penalized by Google, and as a result, her website’s visibility had significantly declined, impacting her business. This case study examines how Marilyn Fricke and Pivotal Point Marketing were able to recover Linnea’s website from multiple penalties and improve its search engine rankings under the guidance of an SEO specialist.
Background: Linnea photography site had previously garnered high visibility on search engine result pages (SERPs). However, due to the work of several bad SEOs, her site had been hit with multiple penalties, which negatively impacted her search engine rankings. The penalties included low-quality backlinks, thin content, and keyword stuffing. These penalties resulted in a significant loss of website traffic and, as a result, impacted her business’s revenue.
Marketing Strategy: Our strategy for Linnea Lenkus focused on a complete revamp of her website, creating high-quality and unique content that would attract potential customers interested in her photography services, disavowing spammy links while building quality ones and also involved developing a local search strategy that would enable her to rank high on Google Maps for her target geographic areas.
Challenges: The main challenge that Linnea Lenkus faced was recovering from the multiple penalties that her site had been hit with. The penalties were a result of several bad SEOs who had employed black hat tactics to increase the site’s visibility on SERPs.
Solution: To address the penalties, Linnea Lenkus hired an experienced SEO specialist to help recover her site’s ranking. The SEO specialist analyzed the site and formulated a recovery strategy that involved disavowing over 10,000 low-quality backlinks, re-structuring the website, removing dead links, and replacing them with high-quality and relevant links. The specialist also rewrote the website’s content to make it more relevant and engaging to users.
Results: Through the implementation of the recovery strategy, we were able to recover Linnea Lenkus’s website from the penalties and improve its search engine rankings. The site’s visibility on SERPs improved, and was able to rank in the top three positions for its most profitable keywords in a highly saturated market. Additionally, the site was able to rank on the first page for all its desired keywords within a few months.
Conclusion: Linnea Lenkus’s website recovery and SERP improvement is a testament to the power of engaging an experienced SEO specialist to address website penalties. Through disavowing low-quality backlinks, re-structuring the website, and rewriting content, the specialist was able to recover Linnea Lenkus’s website and improve its search engine rankings. The case study demonstrates the importance of ethical SEO practices and the negative impact of black hat tactics on website visibility and profitability.
NOTE: We truly enjoyed not only working on this project but the relationship that was formed as a result of this contract.
Achieved #1 Rankings for most desired keywords