Eventsfy Case Study
Directory listing platform providing access to details of local events across the United States
Search Engine Optimization, Search Engine Marketing, Social Media Management
Eventsfy.com is a Seattle based company with a website that provides a platform for discovering and promoting events across the United States. The website allows users to browse through a variety of events, including music concerts, festivals, comedy shows, sports events, theater performances, and other live entertainment options. Users can search for events by location, date, category, or keyword, and can also save events to their personal calendar or purchase tickets directly from the website. Eventsfy.com aims to connect people with local events and provide a comprehensive source for discovering new and exciting entertainment options.
Marilyn Fricke of Pivotal Point Marketing was approached by Eventsfy.com to enhance their overall search engine ranking and visibility. As a directory site, Eventsfy.com faced significant challenges in improving its search engine ranking, and the project required creative and effective strategizing.
The client’s primary goals were to increase their overall ranking in the SERPs and improve their visibility to potential users. Pivotal Point Marketing took on the challenge and developed a comprehensive approach to achieve the client’s goals. The scope of work included content writing and creation, video production, graphics design, SEM, SMM, PHP development, AdWords campaign management, social media management, and on and off-site SEO.
The team at Pivotal Point Marketing worked closely with Eventsfy.com to identify the most effective keywords and content strategies to target and engage with their target audience. They utilized a combination of video marketing, social media marketing, and content marketing to boost the website’s visibility and user engagement. Pivotal Point Marketing also managed an effective AdWords campaign that helped generate targeted traffic and improve the website’s ranking.
As a result of Pivotal Point Marketing’s efforts, Eventsfy.com’s search engine ranking and visibility improved significantly. At the beginning of the project, the site ranked for just over 4k keywords. However, with the long-term accumulative strategies implemented by Pivotal Point Marketing, the site now ranks for over 165k keywords, a remarkable improvement in the site’s visibility and search engine performance.
In conclusion, Pivotal Point Marketing’s expertise in content creation, video production, SEM, SMM, AdWords, and SEO helped Eventsfy.com to achieve their goal of improving their overall search engine ranking and visibility. The team’s effective and creative strategies proved highly successful, resulting in a significant improvement in the client’s online presence and search engine performanced
Created by: Pivotal Point Marketing