domain authority

Domain Authority (DA) is a relative score that helps you see how your website stands up to your competition when it comes to search engine rankings. PPM can help you make the right calls with SEO, great content building, and careful backlink maintenance in order to make sure your improved DA score is reflective of a comparative advantage over your competition.

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Jane Doyle

Domain authority

Domain Authority (DA) is a score placed on a logarithmic scale that serves to predict how a website will rank on search engine result pages. Through a complex machine learning process, Domain Authority gives you insights not only on how your SEO efforts are paying off in general, but also specifically in comparison to your direct competition.


It’s important to note that, when we say that Domain Authority is a score, we are not talking in absolute terms. 


Cut and dry, Domain Authority is a score between 0 and 100 on a logarithmic scale. Unlike with other metrics, however, the vast majority of brands and businesses should not be aiming to score near 100. The metric ranks the probability of ranking high on search engine results, and brands that unilaterally rank the highest, scoring 100 or near, are names like Facebook and Amazon. Unless your website is geared at competing with these monoliths across the board (not just with a specific product or so), these scores are not the ones you should be worried about.  



Domain Authority

understanding da

Instead, you should be using Domain Authority as a comparative tool to see how your website and content are performing alongside your competition. The other factor to this is that DA is more of a predictive tool than an evaluative one. In practical terms, this means that you shouldn’t be putting efforts into improving this score directly, necessarily. Rather, your efforts on improving other elements of your brand and website will be reflected in your Domain Authority.


In any case, improving your Domain Authority isn’t exactly straight forward. Due to the constantly adapting machine learning approach to generating these scores, there’s no one recipe to boost your DA a few points. That’s where PPM comes in. Through careful maintenance and improvement of quality backlinks and a holistic attention to quality SEO, among other top-notch services, we can make sure your Domain Authority improves not just superficially, but as a genuine reflection of a competitive advantage in your market. 

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