At Pivotal Point Marketing, we know the power of video marketing and how it can transform a digital strategy. We’ve seen how this dynamic and engaging medium can help our clients achieve their goals by increasing brand awareness, generating leads, and driving sales. But what you might not know is that Google owns YouTube, and properly leveraging and optimizing your […]
If you’re looking to take your business to the next level, a well-rounded digital marketing strategy is key. But with so many tactics and channels to choose from, it can be overwhelming to know where to start. In this article, we’ll cover the key elements of an effective digital marketing strategy and how to create one that will help launch […]
When it comes to marketing your business, you have a few options: you can handle everything in-house, hire an individual freelancer, or work with a full-scale digital marketing agency. While all three options have their pros and cons, there are some compelling reasons why hiring a full-scale digital marketing agency is often the best choice for a well-rounded and long-lasting […]
When it comes to marketing and branding, you have two options: hire an individual or an agency. While both can get the job done, there are some compelling reasons why hiring an agency is the way to go. More expertise and resources. An agency has a team of professionals with a range of expertise and skills. This means you have […]