At Pivotal Point Marketing, we know the power of video marketing and how it can transform a digital strategy. We’ve seen how this dynamic and engaging medium can help our clients achieve their goals by increasing brand awareness, generating leads, and driving sales. But what you might not know is that Google owns YouTube, and properly leveraging and optimizing your […]
Crafting compelling calls to action (CTAs) is a crucial part of any successful digital marketing campaign. At Pivotal Point Marketing, we have first-hand experience with the power of a well-crafted CTA. It’s not just about convincing your audience to take action, but also about creating a sense of urgency and exclusivity that motivates them to act quickly. We’ve seen the […]
If you’re looking to take your business to the next level, a well-rounded digital marketing strategy is key. But with so many tactics and channels to choose from, it can be overwhelming to know where to start. In this article, we’ll cover the key elements of an effective digital marketing strategy and how to create one that will help launch […]
When it comes to marketing and branding, you have two options: hire an individual or an agency. While both can get the job done, there are some compelling reasons why hiring an agency is the way to go. More expertise and resources. An agency has a team of professionals with a range of expertise and skills. This means you have […]
If you’re running an e-commerce website, you know that driving sales is a top priority. But with so much competition online, how can you make sure your website stands out in search results and attracts the right customers? The answer is search engine optimization (SEO). SEO is the process of optimizing your website to rank higher in search results and […]
If you want to improve your website’s search engine optimization (SEO), it’s important to pay attention to your meta tags. But what exactly are meta tags, and how can they help with your SEO? Meta tags are pieces of code that provide information about a webpage to search engines. They are typically found in the HTML head section of a […]
If you’re serious about search engine optimization (SEO), then you know that link building is an essential part of the equation. But what exactly is link building, and why is it so important for SEO? Link building is the process of acquiring links from other websites to your own. These links serve as “votes of confidence” for your website, telling […]
When it comes to search engine optimization (SEO), it’s easy to get caught up in the race for short, competitive keywords. But if you want to drive more relevant traffic to your website and improve your search rankings, it’s worth considering the benefits of long-tail keywords. What are long-tail keywords, and how do they differ from short-tail keywords? Long-tail keywords […]
If you’re a local business looking to drive more traffic and sales, then local SEO is a must. Local SEO involves optimizing your online presence to rank higher in search results for searches related to your business’s location. Here’s how to use local SEO to drive more traffic to your business: Claim and optimize your Google My Business listing. Google […]
If you’re serious about SEO, then you know that keyword research is the bread and butter of any successful search engine optimization strategy. Keywords are the phrases and terms that people use to search for information online, and by targeting the right keywords, you can increase your chances of ranking higher in search results and attracting more relevant traffic to […]