The Break Room

Wix vs Squarespace: Unveiling the Ideal Website Building Platform

In the ever-evolving landscape of website creation, two contenders stand out: Wix and Squarespace. With their own unique strengths, these platforms have captured the attention of individuals and businesses seeking user-friendly solutions to establish their online presence. In this comprehensive comparison, we delve into the intricacies of Wix and Squarespace, helping you make an informed choice that aligns seamlessly with […]

Read More

WordPress vs Wix: Unveiling the Ultimate Website Platform Showdown

In the rapidly evolving landscape of website creation, making the right platform choice is paramount. Among the multitude of options, two heavyweights stand out: WordPress and Wix. As businesses and individuals strive to establish their online presence effectively, the WordPress vs Wix debate continues to captivate. Join us as we dive deep into the details of these platforms, helping you […]

Read More

Our Journey as a Trailblazing Shopify Partner and the Epitome of E-Commerce Excellence

Welcome to the vibrant world of Pivotal Point Marketing, where we redefine e-commerce success through innovation and dedication. As a leading Shopify partner, we take immense pride in our journey adorned with triumphs, empowering our clients to flourish in the digital realm. In this blog post, join us as we unveil the secrets behind our tremendous success in obtaining high […]

Read More

The Evolution of Voice Search: Enhancing User Experience and SEO Strategies

Voice search has emerged as a game-changing technology, transforming the way users interact with search engines and shaping the future of SEO. In an era where convenience and instant results are paramount, voice-activated virtual assistants like Siri, Google Assistant, and Alexa have become ubiquitous. This blog post explores the evolution of voice search, its impact on user behavior, and the […]

Read More

Unlocking the Power of Personalization: Strategies for Hyper-Targeted Marketing

In today’s fast-paced digital landscape, businesses strive to connect with their target audience on a deeper level. One of the most effective ways to achieve this is through hyper-targeted marketing strategies that revolve around personalization. By tailoring marketing efforts to meet individual customers’ unique needs and preferences, businesses can strengthen customer relationships, improve conversion rates, and drive overall success. In […]

Read More

Mens Grooming Products & Brand Case Study

Company/Brand Name: Derm Dude™ |  Beard, Tattoo & Mens Skincare Products Industry: E-commerce Product/Services: Shopify Mgmt. SEO, Digital Marketing Project Start Date: Jan 2022 SEO Focused Web Design, Web Development, Local SEO + Digital Marketing Strategy & Implementation Background DermDude is a new skincare brand that offers a range of all-natural and organic products for men. The brand’s website was […]

Read More

Language Translation Interpretation Services Case Study

Company/Brand Name: Leading Language Translation service (Name Withheld) Industry: Translation & Interpretation Services Product/Services: Web Design & Dev, Local SEO, Digital Marketing Project Start Date: June 2019 – Current SEO Focused Web Design, Web Development, Local SEO + Digital Marketing Strategy & Implementation Problem: This company is a translation and interpretation service provider whose goal was to generate quality leads […]

Read More

Need for Speed: How Website Speed Optimization Can Boost Your SEO Rankings and User Experience”

In today’s fast-paced digital world, website speed optimization has become an essential component of any successful digital strategy. Not only does a fast-loading website improve user experience, but it can also significantly boost your search engine rankings, resulting in increased website traffic and conversions. Here, at Pivotal Point Marketing, we have helped numerous clients optimize their website’s speed, resulting in […]

Read More

The Ultimate Guide to Creating Irresistible CTAs (Calls to Action)

Crafting compelling calls to action (CTAs) is a crucial part of any successful digital marketing campaign. At Pivotal Point Marketing, we have first-hand experience with the power of a well-crafted CTA. It’s not just about convincing your audience to take action, but also about creating a sense of urgency and exclusivity that motivates them to act quickly. We’ve seen the […]

Read More

Eventsfy Case Study

Company/Brand Name: Eventsfy Industry: Entertainment Product/Services: Directory listing platform providing access to details of local events across the United States Search Engine Optimization, Search Engine Marketing, Social Media Management Eventsfy.com is a Seattle based company with a website that provides a platform for discovering and promoting events across the United States. The website allows users to browse through a variety […]

Read More

Monarch Sober Homes Case Study

Company/Brand Name: Monarch Sober Homes Industry: SLE / Sober Living Homes + IOP Product/Services: Addiction Treatment Local SEO, On & off page SEO, Web Dev/Design, Social Media +Marketing Strategy Overview: Monarch Sober Homes is a California-based sober living home provider that has been serving the Sacramento, San Francisco, and Davis areas for years. In 2019, they opened their first Intensive […]

Read More

Linnea Lenkus Penalty Recovery Case Study

Company/Brand Name: Linnea Lenkus  |  Maternity Photography Industry: Photography Product/Services: Maternity & Portrait Photography Penalty Recovery, SEO Focused Web Design/Development, Local SEO + Digital Marketing Strategy & Implementation Linnea Lenkus – Penalty Recovery and SERPs Improvement Introduction: Linnea Lenkus is a renowned professional photographer based in Los Angeles, CA. Specializing in maternity, newborn, and family portraits, and has worked with many […]

Read More

Wireless Deer Fence Case Study

Company/Brand Name: Wireless Deer Fence |  Deer repellent Industry: Garden / Pest Control Product/Services: Wireless Fencing & Pest Repellants Project Start Date: June 2016 SEO + Digital Marketing Strategy & Implementation Challenge: WirelessDeerFence.com is a company that specializes in deer repellent products. The company faced fierce competition in the market and struggled to get their website to rank for their most […]

Read More

AdaptiveXio Case Study

Company/Brand Name: AdaptiveX.io | Professional Development and Software company. Industry: Culturally Responsive Teaching and Learning Product/Services: Web Design & Dev, SEO Project Start Date: Jan 2020 SEO Focused Web Design and Development Services Case Study: AdaptiveX is a Professional Development and Software company specifically committed to creating equitable outcomes and improving the lives of students through Culturally Responsive Teaching and […]

Read More

Language Translation Software | Case Study

Company/Brand Name: Leading Language Translation service (Name Withheld) Industry: Translation & Interpretation Services Product/Services: Web Design & Dev, Local SEO, Digital Marketing Project Start Date:June 2019 – Current SEO Focused Web Design, Web Development, Local SEO + Digital Marketing Strategy & Implementation  Problem: This company is a translation and interpretation service provider whose goal was to generate quality leads through their website.  In […]

Read More

Zipps Liquor Case Study

Company/Brand Name: Zipps Liquor |  Large Retail Chain  with over 25 locations. Industry: Retail Chain Liquor Store Product/Services: Web Design & Dev, Local SEO, Digital Marketing Project Start Date: May 2019 SEO Focused Web Design, Web Development, Local SEO + Digital Marketing Strategy & Implementation Problem: Zipps Liquor was facing a significant challenge in their online presence. Despite having a larger offering and […]

Read More