A successful enterprise SEO plan requires a comprehensive approach that considers all elements of the website, including user experience, content quality, technical optimization, and link building.

In the ever-evolving landscape of website creation, two contenders stand out: Wix and Squarespace. With their own unique strengths, these platforms have captured the attention of individuals and businesses seeking user-friendly solutions to establish their online presence. In this comprehensive comparison, we delve into the intricacies of Wix and Squarespace, helping you make an informed choice that aligns seamlessly with […]

In the rapidly evolving landscape of website creation, making the right platform choice is paramount. Among the multitude of options, two heavyweights stand out: WordPress and Wix. As businesses and individuals strive to establish their online presence effectively, the WordPress vs Wix debate continues to captivate. Join us as we dive deep into the details of these platforms, helping you […]

Welcome to the vibrant world of Pivotal Point Marketing, where we redefine e-commerce success through innovation and dedication. As a leading Shopify partner, we take immense pride in our journey adorned with triumphs, empowering our clients to flourish in the digital realm. In this blog post, join us as we unveil the secrets behind our tremendous success in obtaining high […]

Voice search has emerged as a game-changing technology, transforming the way users interact with search engines and shaping the future of SEO. In an era where convenience and instant results are paramount, voice-activated virtual assistants like Siri, Google Assistant, and Alexa have become ubiquitous. This blog post explores the evolution of voice search, its impact on user behavior, and the […]

In today’s fast-paced digital landscape, businesses strive to connect with their target audience on a deeper level. One of the most effective ways to achieve this is through hyper-targeted marketing strategies that revolve around personalization. By tailoring marketing efforts to meet individual customers’ unique needs and preferences, businesses can strengthen customer relationships, improve conversion rates, and drive overall success. In […]

Company/Brand Name: Derm Dude™ |  Beard, Tattoo & Mens Skincare Products Industry: E-commerce Product/Services: Shopify Mgmt. SEO, Digital Marketing Project Start Date: Jan 2022 SEO Focused Web Design, Web Development, Local SEO + Digital Marketing Strategy & Implementation Background DermDude is a new skincare brand that offers a range of all-natural and organic products for men. The brand’s website was […]

Company/Brand Name: Leading Language Translation service (Name Withheld) Industry: Translation & Interpretation Services Product/Services: Web Design & Dev, Local SEO, Digital Marketing Project Start Date: June 2019 – Current SEO Focused Web Design, Web Development, Local SEO + Digital Marketing Strategy & Implementation Problem: This company is a translation and interpretation service provider whose goal was to generate quality leads […]

If you’re involved in the world of digital marketing, you’ve likely come across a number of buzz terms and acronyms that can be difficult to decipher. From SEO and PPC to CTR and ROI, these terms can sometimes feel like they’re in a foreign language. In this article, we’ll break down some of the most common digital marketing buzz terms […]

In today’s fast-paced digital world, website speed optimization has become an essential component of any successful digital strategy. Not only does a fast-loading website improve user experience, but it can also significantly boost your search engine rankings, resulting in increased website traffic and conversions. Here, at Pivotal Point Marketing, we have helped numerous clients optimize their website’s speed, resulting in […]

At Pivotal Point Marketing, we know the power of video marketing and how it can transform a digital strategy. We’ve seen how this dynamic and engaging medium can help our clients achieve their goals by increasing brand awareness, generating leads, and driving sales. But what you might not know is that Google owns YouTube, and properly leveraging and optimizing your […]

As a digital marketing agency, we’ve had the privilege of working on countless landing pages for our clients. Some have been so impressive that they’ve exceeded their conversion goals, while others have left us scratching our heads, wondering what went wrong. Over the years, we’ve learned that creating a high-converting landing page isn’t just about following a formula or using […]

Crafting compelling calls to action (CTAs) is a crucial part of any successful digital marketing campaign. At Pivotal Point Marketing, we have first-hand experience with the power of a well-crafted CTA. It’s not just about convincing your audience to take action, but also about creating a sense of urgency and exclusivity that motivates them to act quickly. We’ve seen the […]

Company/Brand Name: Eventsfy Industry: Entertainment Product/Services: Directory listing platform providing access to details of local events across the United States Search Engine Optimization, Search Engine Marketing, Social Media Management Eventsfy.com is a Seattle based company with a website that provides a platform for discovering and promoting events across the United States. The website allows users to browse through a variety […]

Company/Brand Name: Monarch Sober Homes Industry: SLE / Sober Living Homes + IOP Product/Services: Addiction Treatment Local SEO, On & off page SEO, Web Dev/Design, Social Media +Marketing Strategy Overview: Monarch Sober Homes is a California-based sober living home provider that has been serving the Sacramento, San Francisco, and Davis areas for years. In 2019, they opened their first Intensive […]

Company/Brand Name: Linnea Lenkus  |  Maternity Photography Industry: Photography Product/Services: Maternity & Portrait Photography Penalty Recovery, SEO Focused Web Design/Development, Local SEO + Digital Marketing Strategy & Implementation Linnea Lenkus – Penalty Recovery and SERPs Improvement Introduction: Linnea Lenkus is a renowned professional photographer based in Los Angeles, CA. Specializing in maternity, newborn, and family portraits, and has worked with many […]

Company/Brand Name: Wireless Deer Fence |  Deer repellent Industry: Garden / Pest Control Product/Services: Wireless Fencing & Pest Repellants Project Start Date: June 2016 SEO + Digital Marketing Strategy & Implementation Challenge: WirelessDeerFence.com is a company that specializes in deer repellent products. The company faced fierce competition in the market and struggled to get their website to rank for their most […]

Company/Brand Name: AdaptiveX.io | Professional Development and Software company. Industry: Culturally Responsive Teaching and Learning Product/Services: Web Design & Dev, SEO Project Start Date: Jan 2020 SEO Focused Web Design and Development Services Case Study: AdaptiveX is a Professional Development and Software company specifically committed to creating equitable outcomes and improving the lives of students through Culturally Responsive Teaching and […]

Company/Brand Name: Leading Language Translation service (Name Withheld) Industry: Translation & Interpretation Services Product/Services: Web Design & Dev, Local SEO, Digital Marketing Project Start Date:June 2019 – Current SEO Focused Web Design, Web Development, Local SEO + Digital Marketing Strategy & Implementation  Problem: This company is a translation and interpretation service provider whose goal was to generate quality leads through their website.  In […]

Company/Brand Name: Zipps Liquor |  Large Retail Chain  with over 25 locations. Industry: Retail Chain Liquor Store Product/Services: Web Design & Dev, Local SEO, Digital Marketing Project Start Date: May 2019 SEO Focused Web Design, Web Development, Local SEO + Digital Marketing Strategy & Implementation Problem: Zipps Liquor was facing a significant challenge in their online presence. Despite having a larger offering and […]