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Zipps Liquor Case Study

Company/Brand Name: Zipps Liquor |  Large Retail Chain  with over 25 locations.  Industry: Retail Chain Liquor Store Product/Services: Web Design & Dev, Local SEO, Digital Marketing Project Start Date:May 2019 SEO Focused Web Design, Web Development, Local SEO + Digital Marketing Strategy & Implementation    Problem: Zipps Liquor was facing a significant challenge in their online presence. Despite having a larger offering and geographical presence, Zipps […]Read More

The Ultimate Guide to Creating a Comprehensive Digital Marketing Strategy

If you’re looking to take your business to the next level, a well-rounded digital marketing strategy is key. But with so many tactics and channels to choose from, it can be overwhelming to know where to start. In this article, we’ll cover the key elements of an effective digital marketing strategy and how to create one that will help launch […]Read More

SEO vs. Digital Marketing: Understanding the Difference

SEO (Search Engine Optimization) and Digital Marketing are often used interchangeably, but they are not the same thing. While SEO is a subset of Digital Marketing, it is just one component of a larger digital marketing strategy. Understanding the difference between the two can help businesses effectively allocate resources and maximize their online presence. What is SEO? SEO is the […]Read More

The Benefits of Hiring a Full-Scale Digital Marketing Agency over an Individual

When it comes to marketing your business, you have a few options: you can handle everything in-house, hire an individual freelancer, or work with a full-scale digital marketing agency. While all three options have their pros and cons, there are some compelling reasons why hiring a full-scale digital marketing agency is often the best choice for a well-rounded and long-lasting […]Read More

Branding: Working with an Individual vs. Agency

When it comes to marketing and branding, you have two options: hire an individual or an agency. While both can get the job done, there are some compelling reasons why hiring an agency is the way to go. More expertise and resources. An agency has a team of professionals with a range of expertise and skills. This means you have […]Read More

SEO for E-Commerce: Essential Tactics for Driving Sales

If you’re running an e-commerce website, you know that driving sales is a top priority. But with so much competition online, how can you make sure your website stands out in search results and attracts the right customers? The answer is search engine optimization (SEO). SEO is the process of optimizing your website to rank higher in search results and […]Read More

Maximizing the potential of your website’s meta tags for SEO

If you want to improve your website’s search engine optimization (SEO), it’s important to pay attention to your meta tags. But what exactly are meta tags, and how can they help with your SEO? Meta tags are pieces of code that provide information about a webpage to search engines. They are typically found in the HTML head section of a […]Read More

The role of link building in SEO and how to get started

If you’re serious about search engine optimization (SEO), then you know that link building is an essential part of the equation. But what exactly is link building, and why is it so important for SEO? Link building is the process of acquiring links from other websites to your own. These links serve as “votes of confidence” for your website, telling […]Read More

The benefits of using long-tail keywords for SEO

When it comes to search engine optimization (SEO), it’s easy to get caught up in the race for short, competitive keywords. But if you want to drive more relevant traffic to your website and improve your search rankings, it’s worth considering the benefits of long-tail keywords. What are long-tail keywords, and how do they differ from short-tail keywords? Long-tail keywords […]Read More

How to use local SEO to drive more traffic to your business

If you’re a local business looking to drive more traffic and sales, then local SEO is a must. Local SEO involves optimizing your online presence to rank higher in search results for searches related to your business’s location. Here’s how to use local SEO to drive more traffic to your business: Claim and optimize your Google My Business listing. Google […]Read More

The ultimate guide to keyword research for SEO

If you’re serious about SEO, then you know that keyword research is the bread and butter of any successful search engine optimization strategy. Keywords are the phrases and terms that people use to search for information online, and by targeting the right keywords, you can increase your chances of ranking higher in search results and attracting more relevant traffic to […]Read More

10 tips for on-page SEO to improve your search rankings

Looking to improve your search engine rankings and drive more traffic to your website? On-page SEO is a crucial aspect of search engine optimization that involves optimizing individual web pages in order to rank higher in search engine results and earn more relevant traffic. Here are 10 tips for improving your on-page SEO and boosting your search rankings: Use relevant, […]Read More

What is Schema Markup and How to Make it Work for your Business

Ah, schema markup. It’s the little bit of code that can make a big difference for your business. But what exactly is it, and how can it work for you? First things first: schema markup is a way to give search engines more information about your website. It’s a standardized format for adding extra details about your content, like the […]Read More

Pivotal Point Marketing Gets Another Five-Star Review

Unbiased Reviews for Pivotal Point MarketingFortunately, companies no longer need to be convinced that they need digital marketing or SEO services to stay relevant in the online world. Those that are already engaged with such services are still around while the ones that didn’t are no longer with us. This surge of demand has made the field itself much more competitive, and it’s pushed […]Read More