If you’re involved in the world of digital marketing, you’ve likely come across a number of buzz terms and acronyms that can be difficult to decipher. From SEO and PPC to CTR and ROI, these terms can sometimes feel like they’re in a foreign language. In this article, we’ll break down some of the most common digital marketing buzz terms […]
In today’s fast-paced digital world, website speed optimization has become an essential component of any successful digital strategy. Not only does a fast-loading website improve user experience, but it can also significantly boost your search engine rankings, resulting in increased website traffic and conversions. Here, at Pivotal Point Marketing, we have helped numerous clients optimize their website’s speed, resulting in […]
At Pivotal Point Marketing, we know the power of video marketing and how it can transform a digital strategy. We’ve seen how this dynamic and engaging medium can help our clients achieve their goals by increasing brand awareness, generating leads, and driving sales. But what you might not know is that Google owns YouTube, and properly leveraging and optimizing your […]
As a digital marketing agency, we’ve had the privilege of working on countless landing pages for our clients. Some have been so impressive that they’ve exceeded their conversion goals, while others have left us scratching our heads, wondering what went wrong. Over the years, we’ve learned that creating a high-converting landing page isn’t just about following a formula or using […]
Crafting compelling calls to action (CTAs) is a crucial part of any successful digital marketing campaign. At Pivotal Point Marketing, we have first-hand experience with the power of a well-crafted CTA. It’s not just about convincing your audience to take action, but also about creating a sense of urgency and exclusivity that motivates them to act quickly. We’ve seen the […]
Company/Brand Name: Derm Dude™ | Beard, Tattoo & Mens Skincare Products Industry: E-commerce Product/Services: Shopify Mgmt. SEO, Digital Marketing Project Start Date: Jan 2022 SEO Focused Web Design, Web Development, Local SEO + Digital Marketing Strategy & Implementation Background DermDude is a new skincare brand that offers a range of all-natural and organic products for men. The brand’s website was […]
Company/Brand Name: Eventsfy Industry: Entertainment Product/Services: Directory listing platform providing access to details of local events across the United States Search Engine Optimization, Search Engine Marketing, Social Media Management Eventsfy.com is a Seattle based company with a website that provides a platform for discovering and promoting events across the United States. The website allows users to browse through a variety […]
Company/Brand Name: Monarch Sober Homes Industry: SLE / Sober Living Homes + IOP Product/Services: Addiction Treatment Local SEO, On & off page SEO, Web Dev/Design, Social Media +Marketing Strategy Overview: Monarch Sober Homes is a California-based sober living home provider that has been serving the Sacramento, San Francisco, and Davis areas for years. In 2019, they opened their first Intensive […]
Company/Brand Name: Linnea Lenkus | Maternity Photography Industry: Photography Product/Services: Maternity & Portrait Photography Penalty Recovery, SEO Focused Web Design/Development, Local SEO + Digital Marketing Strategy & Implementation Linnea Lenkus – Penalty Recovery and SERPs Improvement Introduction: Linnea Lenkus is a renowned professional photographer based in Los Angeles, CA. Specializing in maternity, newborn, and family portraits, and has worked with many […]
Company/Brand Name: Wireless Deer Fence | Deer repellent Industry: Garden / Pest Control Product/Services: Wireless Fencing & Pest Repellants Project Start Date: June 2016 SEO + Digital Marketing Strategy & Implementation Challenge: WirelessDeerFence.com is a company that specializes in deer repellent products. The company faced fierce competition in the market and struggled to get their website to rank for their most […]