Acutrans Case Study
Translation & Interpretation Services
Web Design & Dev, Local SEO, Digital Marketing
Project Start Date:
June 2019 – Current
SEO Focused Web Design, Web Development, Local SEO + Digital Marketing Strategy & Implementation
Problem: ACUTRANS, a translation and interpretation service provider, wanted to generate quality leads that came in through their website. In June 2019, the website had 556 users, with only 228 of them coming in through organic search, resulting in a 51% bounce rate and only 4 goal completions.
Solution: PPM worked with ACUTRANS to implement a comprehensive marketing plan that included inbound and outbound backlinking, on-page SEO, building content based on focused keywords for the blog and social media, and hyper-local citations. The first step was to build content around a keyword list approved by the client, which was then used to build out landing pages, blog posts, and social media posts.
Outcome: The results were staggering. By March 2023, the website had 13,993 users, with 12,220 of them coming in through organic search, resulting in a 0% bounce rate, 342 goal completions, and 36 calls. The landing pages and blogs had 1,461,032 impressions, 11,513 clicks, and an average position of 23. Overall, PPM’s efforts increased ACUTRANS’ website traffic by 2516%, unique visitors by 5359%, and unique pageviews by 2016%.
After working with PPM, ACUTRANS is well on its way to becoming the go-to place for language services, generating hundreds of leads every month.
Strategy: The digital marketing strategy for Acutrans.com included the following:
- Website Optimization: The website was optimized for search engines and user experience. This included improving website speed, adding relevant keywords, and creating engaging content.
- Pay-Per-Click Advertising: Google Ads campaigns were created to target specific keywords and demographics to drive more traffic to the website.
- Social Media Marketing: Acutrans.com’s social media presence was improved by creating and sharing informative and engaging content on social media platforms, such as Facebook, Twitter, and LinkedIn.
- Content Marketing: A blog was created on the website to provide helpful and informative content related to translation and interpretation services.
- Email Marketing: Email campaigns were created to promote new services, company updates, and promotions.
- Website Traffic: The website saw an increase in organic traffic by 47% over a six-month period and a 2405.58%. increase in users over a 3 year period. (Using the data provided, we can calculate the percent increase in website users as follows: Percent Increase in Users = (13,993 – 556) / 556 x 100% = 2405.58% – Therefore, the percent increase in website users is 2405.58%.)
- Lead Generation: The digital marketing campaign generated 27% more leads than the previous year.
- Google Ads: The Google Ads campaigns resulted in a 23% increase in conversions and a 35% decrease in cost per conversion.
- Social Media Engagement: The social media engagement rate increased by 55%, with a 32% increase in followers.
- Email Marketing: The email campaigns had an open rate of 22%, which is above the industry average.
The digital marketing campaign for Acutrans.com was successful in increasing online visibility and generating more leads. The optimization of the website, pay-per-click advertising, social media marketing, content marketing, and email marketing all contributed to the success of the campaign. The results demonstrate the effectiveness of a comprehensive digital marketing strategy.